Introduction to Digital Marketing
Digital marketing is often defined as marketing efforts that focus on online channels. In a certain way, it is not much different from traditional marketing. It’s like you have a product that you want to sell, and you are looking for different ways to engage with your customers for brand awareness and finally close the sale.
Digital marketing has become an important part of business growth and development. New digital channels and consumer habits show that business is moving to the digital world for marketing themselves, giving rise to a plethora of digital marketing opportunities for professionals.
The abundance of digital marketing opportunity, united with various channels needed to launch a successful marketing strategy signifies that there is plenty of scope for those who have good marketing skills. Building a career in digital marketing also provide professionals with an opportunity to grow and learn.
There are a wide range of digital marketing jobs out there meaning there are a huge variety of career options:-
1. Performance Marketer
The performance marketer is the guy who is responsible for spending all your money. Performance Marketer is the guy who’s going to buy media, run and optimize campaigns, analyze data, and get you your revenue. He is the one who is responsible for running campaigns on Facebook, Google, remarketing, email, and all the various digital platforms, and finally generate ROI for the brand. The job of a performance marketer involves a lot of data crunching. So, if you think you are good with numbers and have a sense of adventure for trying out new marketing channels, then performance marketing is your cup of tea. The job of a performance marketer involves a lot of data crunching. So, if you think you are good with numbers and have a sense of adventure for trying out new marketing channels, then performance marketing is your cup of tea.
2. Social Media Manager
A social media manager’s role is to help the brand communicate with its customers across various social media channels. His role involves building and managing the engaged community for the brand.
Note that the social media channels relevant to your brand may be different. It might be LinkedIn, Facebook, Twitter, or Instagram or any other social media channel. The channel does not matter, the storytelling matters. So if you are a great storyteller, a right-brained person, and an internet junkie, the social media manager’s role is the right option for you.
3. Search Engine Marketing
Search Engine Marketing is the search, display and video advertisements based on Google Adwords. As we know, marketing is moving online. In this fast-paced life, everyone wants instant results. Search engine marketing is a process to purchase online ads on the search engine. Search Engine Marketing is also known as:
- Paid Search
- Performance Marketing
- Pay Per Click
- Auction Based ad Buying
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
4. Web Analytics
Web analytics is the process of analyzing the behavior of users on a website. It is also helpful to know how users are showing their interest in your web pages. These web analytics tools encourage the owner to create a CRM analysis. In short, these tools are used for tracking. The main use of analytics tools is to observe behavior on the basis of demographics, social media, goals, conversion, and more. It is used to determine which page is most likely to be seen by your users. This can help to improve the ratio of revenue to marketing costs. Google Analytics, Adobe Analytics, and Bing Analytics are the most popular analysis tools. So it is time to sharpen your analytic skills.
5. Marketing Analyst
In companies where there is a huge amount of data available and generated, marketing analytics is becoming a specialized function. The role of a marketing analyst is to capture, mine, and analyze data and generate meaningful insights from it and then pass it on to the business and marketing functions. So, if you are a data analyst and you have a passion for marketing, the marketing analyst role is the right option for you.
6. Email Marketing
It is a way of direct marketing to reach your consumers. You can connect with your audience with a personalized message to promote your services or products and raise brand awareness. In short email marketing is when a company sends commercial messages to a group or audience via electronic mail. The aim of email marketing is to convert the audience into customers. You can learn email marketing via online blogs and Youtube tutorials. So if you are good at writing and influencing your audience, then go for it.